This Regulation amends the rules for information provision and promotion measures concerning agricultural products in the EU and third countries. It simplifies administrative procedures, strengthens conflict of interest prevention, and introduces new funding calculation methods through lump sums alongside the existing cost reimbursement system.The act modifies Delegated Regulation (EU) 2015/1829 in three main areas:
- Changes to organization eligibility criteria and program support conditions
- Enhanced conflict of interest prevention measures
- Introduction of lump sum payments as an alternative to cost reimbursement
Key provisions include:
- Removal of additional representativeness requirements for agri-food sector bodies that already have public service missions
- Limitation of support to maximum two programs for the same product/scheme in the same target area
- New mandatory conflict of interest prevention measures during program preparation and implementation
- Introduction of lump sum payment options with specific calculation methods
- Requirement for organizations to inform Member States about measures taken to ensure best value for money in implementing bodies selection
